News and Analysis

Gastroenterology Associates of New Jersey is addressing increasing patient demand and decreasing reimbursement by implementing virtual care. CEO Dr. George Pavlou highlighted the value of patient management beyond in-person consultations, such as dietary changes and behavioral interventions. Virtual consultations facilitate this continuous care, enabling frequent touchpoints with dietitians or psychologists, which are central to managing chronic gastrointestinal conditions. Pavlou foresees the hybrid model aiding patient outcomes, practice capacity, and operational excellence.