Paul Brient, chief product officer at athenahealth, believes healthcare is lagging behind in digitisation compared to other industries. Digital engagement can enable better patient care, easier follow-up and improved health outcomes. Digital platforms featuring built-in metrics can give insights into patient interactions, helping practices improve services. Brient suggests using AI tools within such platforms can alleviate staff burden by managing patient communications effectively, and ensuring urgent cases are prioritised. Despite the digital divide, he affirms that everyone benefits from digital engagement tools in healthcare.
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