The cybersecurity market offers opportunities for threat intelligence through AI and ML, but is also marked by challenges: system complexity, deepfakes and synthetic identities. Organizations are increasing investment in cybersecurity to protect digital assets, focusing on prevention over recovery with layered security. Executives and boards are pushing for protection strategies as regulatory bodies hold enterprises accountable for vulnerabilities. Cybersecurity trends in 2024 will include growth of AI-powered security tools, managed security services, the emergence of virtual CISO services, and cybersecurity risk quantification.

Cybersecurity Industry Gains $1.7 Billion to Develop Cutting-Edge Protection Technologies
In April 2025, cybersecurity startups raised $1.7 billion, signaling a shift to proactive digital defense strategies amid escalating threats. Leading investments, particularly in AI-driven solutions,