To mitigate privacy and security risks associated with web pixels, an organization should conduct a thorough audit: create an inventory of all pixels, understand the data they collect and how it’s shared, review consent mechanisms, and assess data security measures. The process should involve legal, marketing, IT and security teams. The potential impact, proposed solutions and the need for a collective responsibility should be communicated effectively to stakeholders.
What Is Adware, and How Can You Avoid It?
Adware is a type of malware showing unwanted ads and tracking your online activity. It spreads through free app downloads, unsafe websites, and phishing emails.
