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Unlocking the Power of Healthcare Audiences: Segmenting Stakeholders and Maximizing Impact

Developing audience segmentation is essential for healthcare marketing campaigns due to diverse stakeholders including investors, patients, and healthcare providers. Effective marketing involves understanding each group’s unique needs and optimizing their messages accordingly. Equally crucial are payers, providers, and policymakers. Understanding and effectively communicating with these audiences can ensure a product’s success. Market research aids in understanding stakeholders and crafting persona-based strategies, making its use crucial. Segmentation is a key tactic to ensure marketing efforts resonate and bring returns.

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Flow Security Launches GenAI DLP

Flow Security, an Israel-based data security platform, has incorporated a GenAI DLP module to secure data for GenAI services and applications. The move seeks to