Developing audience segmentation is essential for healthcare marketing campaigns due to diverse stakeholders including investors, patients, and healthcare providers. Effective marketing involves understanding each group’s unique needs and optimizing their messages accordingly. Equally crucial are payers, providers, and policymakers. Understanding and effectively communicating with these audiences can ensure a product’s success. Market research aids in understanding stakeholders and crafting persona-based strategies, making its use crucial. Segmentation is a key tactic to ensure marketing efforts resonate and bring returns.
Concerns over the security of electronic personal health information intensifies
Ascension Health warned that the personal data of its patients and staff were compromised during a ransomware attack in May that impacted around 5.6 million
