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[The Viewpoint] The Digital Personal Data Protection Act, 2023

With over 1 billion active users, Facebook has seen numerous data breach controversies. For example, political consulting firm, Cambridge Analytica, illegitimately procured Facebook data, affecting 87 million users worldwide and 5.62 lakh Indians. The data was collected through a personality test app, “thisisyourdigitallife”, and was subsequently used to build user profiles without their consent. This breach emphasizes the importance of data protection, as digital transformation increases the risk of data breaches that can lead to misuse of personal information.

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