Businesses today can improve their brand experience and build consumer trust by incorporating technology responsibly. Generative AI, often seen suspiciously by consumers, can boost brand experience via customized recommendations but requires transparent data policies. Augmented and virtual reality can enhance consumer interaction, but require careful data privacy measures. Other technologies that are playing a significant role include IoT devices for interaction, progressive profiling for data collection, AI-driven chatbots for customer service, and 5G networks, all of which require comprehensive privacy and security measures.
Marks & Spencer Hackers Tricked IT Workers Into Resetting Passwords
Recent reports indicate that cyberattacks on Marks & Spencer (M&S) and Co-op involved hackers tricking IT employees into resetting passwords, allowing unauthorized access to their
