Businesses today can improve their brand experience and build consumer trust by incorporating technology responsibly. Generative AI, often seen suspiciously by consumers, can boost brand experience via customized recommendations but requires transparent data policies. Augmented and virtual reality can enhance consumer interaction, but require careful data privacy measures. Other technologies that are playing a significant role include IoT devices for interaction, progressive profiling for data collection, AI-driven chatbots for customer service, and 5G networks, all of which require comprehensive privacy and security measures.
Only 1% of malicious emails that reach inboxes deliver malware
In 2024, 99% of email threats to corporations were found to be social engineering or phishing attacks, as per Fortra. Most pre-delivery email defenses struggle
