IQVIA is expanding its partnership with Salesforce to enhance its customer engagement platform for the life sciences industry. The Salesforce Life Sciences Cloud will leverage IQVIA’s Orchestrated Customer Engagement Platform and Salesforce’s CRM. The platform will be developed jointly and is expected to be available in 2025.

Bill would expand access to digital therapeutics
Sens. Capito and Shaheen reintroduced the Access to Prescription Digital Therapeutics Act of 2023, aiming to expand access to FDA-approved software treatments for Medicare patients.