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‘Plant-Based’ Has Lost All Meaning

The vague definition of “plant-based” is causing confusion among consumers. The term, popularized by companies pushing meat alternatives, has been applied to a broad range of products, some of which are heavily processed or have been vegan from inception, diluting its meaning. Experts suggest that highlighting the actual benefits of food and simplifying ingredient lists could help to alleviate this confusion and restore faith in plant-based products.

Source: www.theatlantic.com –

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