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Patient Centricity in Generic Drug Development: Best Practices

Patient centricity in generic drug development involves the understanding and addressing of patients’ needs and preferences. Key aspects include keen patient engagement, patient-friendly formulation design, and innovative packaging. Successful examples include Daiichi Sankyo’s patient-friendly dosage forms and digital technologies to aid patient adherence. Patient centricity helps the pharmaceutical industry to achieve better patient outcomes, increase treatment adherence, and enhance patients’ quality of life.

Source: www.drugpatentwatch.com –

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