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Neurocosmetics Are Skin Care Gone Wild

Neurocosmetics brands such as Selfmade and Justhuman are marketing skincare products that purportedly not only improve skin conditions, but also mental health. While there is a recognised connection between dermatology and psychology, no cream or serum has been proven by double-blind placebo studies to boost mood-enhancing chemicals like serotonin or beta-endorphins in the brain. Dermatological improvements can affect mental health indirectly, for example, by boosting self-esteem, and the sensory pleasure of skincare routines can also reduce stress. However, neurocosmetics products’ touted efficacy could be misleading, and more research is required.

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