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More US retailers adopt ‘keep it’ returns policies to shelter profits in holiday surge

This year, 59% of major US retailers are offering so-called “returnless” or “keep it” policies for unwanted products where return costs surpass their value, according to returns services firm goTRG. This is a major increase from last year when only 26% of companies had such policies. The shift comes as part of efforts to reduce excess costs amid a surge in online returns which drain profits due to the expenses of transportation, sorting, and resale.

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