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Mind the gaps: The healthcare industry is embracing AI, but needs to keep patient care at the center

Healthcare organizations are rapidly adopting AI to enhance patient engagement and improve operational productivity. However, there’s a gap between AI transparency and personalization as perceived by healthcare providers and patients. As per the Twilio’s 2024 State of Nonprofit Digital Engagement Report, 88% of healthcare institutions believe they’re transparent with AI data use, while only 1 in 4 patients agree. Also, only 6% of healthcare nonprofits personalize communications, though two-thirds of patients deem this highly important. To address these, more transparency in data usage and better personalized communication are required.

Source: www.healthcareitnews.com –

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