Island has appointed Matt Fairbanks as Chief Marketing Officer and Ellen Roeckl as the company’s first Chief Communications Officer. Fairbanks, previously CMO at Sophos, will focus on expanding the company’s pipeline and product leadership globally. Roeckl will build awareness of the company in the market and deliver its vision. The moves follow Island’s recent raise of $100 million in its Series C funding round.
The True Cost of Focusing on Cost Instead of Cost-Effectiveness
When payors consider only the cost of the medication and not the cost and risk to the patient, doctor, and healthcare system, the irony is
