The healthcare industry is moving beyond outdated “patient engagement” strategies into a new era of “patient-centered communications”, focusing on personalization, human-centric interactions, and empowering patients through self-service channels. Leveraging AI, automation, and data analytics, this approach aims to improve the entire patient experience, driving efficiencies and improving health outcomes while maintaining personal connections. Such an evolution requires industry-wide adoption, placing patients at the center of design, strategy, and operations to fully harness the potential of this novel approach.
The True Cost of Focusing on Cost Instead of Cost-Effectiveness
When payors consider only the cost of the medication and not the cost and risk to the patient, doctor, and healthcare system, the irony is
