The healthcare industry is moving beyond outdated “patient engagement” strategies into a new era of “patient-centered communications”, focusing on personalization, human-centric interactions, and empowering patients through self-service channels. Leveraging AI, automation, and data analytics, this approach aims to improve the entire patient experience, driving efficiencies and improving health outcomes while maintaining personal connections. Such an evolution requires industry-wide adoption, placing patients at the center of design, strategy, and operations to fully harness the potential of this novel approach.
Ascension’s Data Breach Affects Millions
Ascension, a healthcare services provider, disclosed that a ransomware attack affected 5,599,699 individuals’ data in May. The breach was triggered by a deceptive email from
