The healthcare industry is moving beyond outdated “patient engagement” strategies into a new era of “patient-centered communications”, focusing on personalization, human-centric interactions, and empowering patients through self-service channels. Leveraging AI, automation, and data analytics, this approach aims to improve the entire patient experience, driving efficiencies and improving health outcomes while maintaining personal connections. Such an evolution requires industry-wide adoption, placing patients at the center of design, strategy, and operations to fully harness the potential of this novel approach.
Bill would expand access to digital therapeutics
Sens. Capito and Shaheen reintroduced the Access to Prescription Digital Therapeutics Act of 2023, aiming to expand access to FDA-approved software treatments for Medicare patients.
