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How far will FTC expand Health Breach Notification Rule enforcement?

The US Federal Trade Commission (FTC) is proposing changes to the Health Breach Notification Rule to include direct-to-consumer health technologies and health-and-wellness applications. If these amendments are approved, health app developers would be subject to the rule and required to notify the FTC and users of any data breaches. Entities processing consumer health data should see the proposals as a warning of increased enforcement, while consumers might feel more secure in sharing health information.

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