Healthcare organizations such as hospitals, clinics and pharmaceutical firms are utilizing social media to enhance their brand visibility and engage with patients. Artificial intelligence (AI) tools are aiding in optimizing these platforms by delivering personalized content and expanding high-quality medical services. Associate Professor of Health Policy, Management and Behavior at the University at Albany, Ricky Leung, explores how AI can help healthcare organizations analyze large volumes of data from social media to expand access, enhance health care equity, and decrease health disparities. AI can also better patient privacy, data security, reduce misinformation and mitigate bias in AI applications.
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