Marcus Perez, president of Altera Digital Health, is focusing on patient-oriented solutions at the HIMSS25 conference. Notably, he underlines the importance for healthcare IT vendors to solve problems rather than just meet regulatory requirements or develop new features. Perez also advises against getting taken in by “shiny object syndrome”, but to look into alternatives that are more personalized and drive healthy competition in the health IT space. He emphasises industry transformation through steady, sustainable achievements.

The True Cost of Focusing on Cost Instead of Cost-Effectiveness
When payors consider only the cost of the medication and not the cost and risk to the patient, doctor, and healthcare system, the irony is


