As healthcare shifts towards accountable care and value-based care, medication adherence and patient engagement are crucial for success. Modest improvements in adherence can significantly impact health systems economically and enhance patient outcomes. Advanced digital tools now facilitate real-time patient engagement, enabling proactive care and data insights, ultimately bridging the gap between prescription and actual medication use.

The True Cost of Focusing on Cost Instead of Cost-Effectiveness
When payors consider only the cost of the medication and not the cost and risk to the patient, doctor, and healthcare system, the irony is


