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Diversifying Clinical Research for Real-World Impact

Increasing use of real-world data (RWD), generated from diverse patient populations, is bringing diverse issues to light in the healthcare industry. Yet many challenges are revealed during the collection of this data, from looming budget constraints to issues of data completeness and integration. Tech solutions like AI are helping to mitigate these obstacles, enhancing patient recruitment, aiding in the discovery of underdiagnosed diseases, and benefiting patient care. Integrated technologies have the potential to revolutionize clinical research and help usher in a new era of personalized and equitable healthcare.

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