Authenticx CEO, Amy Brown, discusses the rise of health misinformation on digital platforms and proposes conversational intelligence as the solution. By analyzing patient interactions across digital channels, healthcare organizations can identify misinformation trends, update their communication strategies, and optimize internal processes. Furthermore, conversation data provides insights into patient knowledge gaps and process frustrations, guiding improvements in patient education and experiences. Brown stresses the importance of embracing conversational intelligence to foster trust, personalize patient care, and ensure patients make informed decisions.

M&S reveals personal customer data stolen during cyber attack – businesscloud.co.uk
Marks & Spencer disclosed that personal customer data was compromised during a cyber attack. The breach has raised security concerns, prompting the company to enhance