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CHIME22: How Geisinger Health Built Its ‘Business-Driven, IT-Enabled’ CRM Strategy

Though customer relationship management has existed for decades in industries such as retail and finance, healthcare’s adoption of CRM has been more recent, especially with the sector’s ongoing consumerization and blurring of lines between consumer and patient.  
For example, Cleveland…

Source: healthtechmagazine.netRead more

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