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BRANDS ARE MISSING OUT ON REVENUE AND MARKET SHARE GROWTH BY NOT ENGAGING EFFECTIVELY WITH DIVERSE COMMUNITIES & MEDIA PROPERTIES, ACCORDING TO RESEARCH FROM DIRECT DIGITAL HOLDINGS

Nearly 90% of Diverse / Multicultural Consumers Report Taking Positive Action as a Result of a Marketer Purposefully Investing in Their Communities, Including Switching Brands
Majority Cite More Favorable Feelings About Brands That Advertise in Diverse / Multicultural Media; 4 in 10 More Likely…

Source: www.prnewswire.comRead more

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