ColorTokens had a successful time at the Healthcare Information and Management Systems Society conference. The team gained insights from one-on-one discussions with healthcare leaders about cybersecurity issues, such as the increasing risk to patient privacy due to technology connectivity. The importance of being breach-ready and the role of AI in healthcare were also topics of conversation. Although still early, there seems to be a willingness among healthcare leaders to experiment with AI without immediate concern for ROI.

The True Cost of Focusing on Cost Instead of Cost-Effectiveness
When payors consider only the cost of the medication and not the cost and risk to the patient, doctor, and healthcare system, the irony is


