Lester Wunderman, dubbed the father of direct marketing, transformed the advertising industry by pioneering personalized marketing based on individual consumer preferences. However, his principles are now being used maliciously for phishing attacks, accounting for a significant percentage of data breaches and cyberattacks by exploiting human behavior and trust. The solution may lie in personalized, timely and relevant cybersecurity training which can transform employees into active defenders. The power of AI could harness this personalization for protection in the digital world.
Ransomware attackers turn to workers for data breach access
Ransomware attackers are encouraging employees to infect their employers’ networks with viruses, according to security vendor GroupSense. The appeal is made in ransomware notifications and
