Lester Wunderman, dubbed the father of direct marketing, transformed the advertising industry by pioneering personalized marketing based on individual consumer preferences. However, his principles are now being used maliciously for phishing attacks, accounting for a significant percentage of data breaches and cyberattacks by exploiting human behavior and trust. The solution may lie in personalized, timely and relevant cybersecurity training which can transform employees into active defenders. The power of AI could harness this personalization for protection in the digital world.
FDA Approval Makes Rocket Pharma Gene Therapy the First for Ultra-Rare Immune Disorder
Rocket Pharmaceuticals received FDA approval for Kresladi, a gene therapy developed to treat leukocyte-adhesion deficiency type 1, an inherited immunodeficiency that can become fatal to
