News and Analysis

Lester Wunderman, dubbed the father of direct marketing, transformed the advertising industry by pioneering personalized marketing based on individual consumer preferences. However, his principles are now being used maliciously for phishing attacks, accounting for a significant percentage of data breaches and cyberattacks by exploiting human behavior and trust. The solution may lie in personalized, timely and relevant cybersecurity training which can transform employees into active defenders. The power of AI could harness this personalization for protection in the digital world.