Guru Gurushankar has been appointed as senior vice president and general manager for the healthcare and life sciences vertical at ColorTokens Inc., a global enterprise microsegmentation firm. Prior to this, Gurushankar held leadership roles at companies such as Philips, AWS Healthcare, and GE Healthcare. His role at the ColorTokens will focus on securing patient data.

The True Cost of Focusing on Cost Instead of Cost-Effectiveness
When payors consider only the cost of the medication and not the cost and risk to the patient, doctor, and healthcare system, the irony is


