Businesses today can improve their brand experience and build consumer trust by incorporating technology responsibly. Generative AI, often seen suspiciously by consumers, can boost brand experience via customized recommendations but requires transparent data policies. Augmented and virtual reality can enhance consumer interaction, but require careful data privacy measures. Other technologies that are playing a significant role include IoT devices for interaction, progressive profiling for data collection, AI-driven chatbots for customer service, and 5G networks, all of which require comprehensive privacy and security measures.

Anne Arundel government has made progress in securing systems since cyber incident, officials say – CBS News
Anne Arundel County government officials have reported making progress in securing systems following a cyber incident. Specific details of the incident were not provided, but