Businesses today can improve their brand experience and build consumer trust by incorporating technology responsibly. Generative AI, often seen suspiciously by consumers, can boost brand experience via customized recommendations but requires transparent data policies. Augmented and virtual reality can enhance consumer interaction, but require careful data privacy measures. Other technologies that are playing a significant role include IoT devices for interaction, progressive profiling for data collection, AI-driven chatbots for customer service, and 5G networks, all of which require comprehensive privacy and security measures.
Hackers using fake Ledger Live app to steal seed phrases and drain crypto
Cybercriminals are using fake Ledger Live apps to steal macOS users’ cryptocurrency by replacing the legitimate app with malware that prompts users to input their
