Businesses today can improve their brand experience and build consumer trust by incorporating technology responsibly. Generative AI, often seen suspiciously by consumers, can boost brand experience via customized recommendations but requires transparent data policies. Augmented and virtual reality can enhance consumer interaction, but require careful data privacy measures. Other technologies that are playing a significant role include IoT devices for interaction, progressive profiling for data collection, AI-driven chatbots for customer service, and 5G networks, all of which require comprehensive privacy and security measures.
Windows BitLocker Vulnerabilities Let Attackers Bypass Security Feature
Microsoft has disclosed two critical vulnerabilities in its Windows BitLocker encryption feature, allowing attackers with physical access to bypass security protections and access encrypted data.
