Intelligence reports are often deemed “worthless,” however, this dismissal often stems from a lack of understanding on how to use them. These reports provide critical insights and information by distilling and organising data but require interpretation and application within specific contexts to become actionable strategies. Thus, the value lies not in the reports themselves, but in the expertise to leverage them correctly.

The True Cost of Focusing on Cost Instead of Cost-Effectiveness
When payors consider only the cost of the medication and not the cost and risk to the patient, doctor, and healthcare system, the irony is


