Healthcare lag behind retail giants such as Amazon in offering seamless user experiences, due to complexities such as legacy systems and security requirements. Digital footprint “road-mapping”, aligned with corporate strategy, should be used in creating a digital infrastructure that is adaptable and efficient. Digital roadmaps are a visual representation of the organization’s strategic goals, potential bottlenecks and points of action, and should reflect the everchanging landscape of the sector.

The True Cost of Focusing on Cost Instead of Cost-Effectiveness
When payors consider only the cost of the medication and not the cost and risk to the patient, doctor, and healthcare system, the irony is


