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Through the lens of fashion: India’s Digital Personal Data Protection Act 2023

India’s Digital Personal Data Protection Act is set to increase protections for luxury consumers, following a series of data breaches. The Act aims to regulate how businesses handle customers’ digitised personal data, and will enforce transparency and security measures. This will require significant investment in cybersecurity infrastructure. Challenges to this legislation may arise for smaller companies due to the high cost of data protection measures, however, adherence to this Act will build trust and loyalty among customers and increase market perception and brand value.

Source: www.globallegalpost.com –

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