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Wearable tech must get smart with data

Wearable technology needs to be interoperable, integrated, engaging, social, and outcomes-driven for it to live up to its hype, according to PwC. Currently, many fitness bands and smartwatches have failed to meet expectations, with 33% of consumers who have purchased a wearable device no longer using it. Concerns around price, privacy, security, and inconsistent information are also common. However, wearable technology is expected to gain traction in the next few years and has the potential to help consumers manage their health and healthcare costs more effectively.

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